Dadar, Mumbai |   360000 - 600000 P.A.

2-4 years

Job Description:   

Job Overview:
This is not a blog writing role. This role is about writing content that drives clicks leads and conversions.
You will work closely with marketing, sales, and design team to create high impact content across ads, landing pages, social media, podcast scripts and retention channels.

Key Responsibilities:
• Write high-converting ad copies for Meta and Google campaigns
• Create landing page content focused on lead generation and conversions
• Write WhatsApp messages, email campaigns and push notifications
• Develop scripts for reels and short-form videos
• Translate product features into simple benefit-driven messaging
• Work with performance marketing team to improve click through rate and conversion rate
• Support SEO focused pages with keyword driven content
• Continuously test and improve messaging based on campaign performance

Ideal Candidate Profile:
• 2-4 years of experience in copywriting and content writing
• Strong understanding of copywriting and content writing
• Ability to write for ads landing pages and performance campaigns
• Understanding of user psychology hooks and messaging
• Basic knowledge of SEO keywords search intent and content structure
• Ability to adapt tone for different audiences B2B and B2C
• Interest in fintech investing or financial products is a plus

Working days: Monday to Saturday (Saturday will be WFH for Initially months)

Qualification: Any Graduate

Keyskills:   copywriting and content writing

Please note - due to the number of applications we receive, we will only be able to respond to successful candidates.