Andheri, Mumbai |   600000 - 800000 P.A.

1+ years

Job Description:   

Looking for an enthusiastic individual for its Market Research Analyst role, who can run and maintain an international online community of consumers, field surveys, moderate groups and generate research reports.
It is an individual contributor role. This is a blue-sky role that gives you a chance to roll up your sleeves and dive into big data sets to build consumer stories that can help our clients build products of the future. This is an
opportunity to think big about how to interpret the behavior of consumers and improve our
client's existing or new products.

DESCRIPTION
We’re looking for an experienced Market Research Analyst to help conduct online surveys focussed on FMCG products. S/he will be working independently on the Research projects(quantitative and qualitative) from beginning to end while fostering relationships directly with the clients.

Market Research Analysts serve as agency implementers for achieving the client’s strategic brand and business objectives by working with clients to provide them with valuable insights, and guidance and working with the internal team to achieve execution of strategies. They serve a vital role in promoting the integration of cross-functional teams and ensuring
seamless delivery of all work to the client.

S/he will use creative communication and an analytical assessment to tell enriching interactive stories which will help to address the client's objectives or issues faced.

S/he will also help to automate internal tasks and regularly present work to clients.

The Market Research Analyst also handles the day-to-day operations of projects like monitoring the progress of the projects and updating seniors regarding the same.

They are responsible for base-level client contact, organizing information shared by and with the
client, generating Informative reports and ensuring agency procedures are followed.

RESPONSIBILITIES
REQUIRED SKILLS AND EXPERIENCE
• Primary Market Research experience – years preferably with FMCG brands
• Analytical thinking
· Should be thorough with the Excel-based formulae
· Digitally savvy
• Advanced presentation skills and experience
• Advanced understanding of marketing, advertising, and technology
• Possesses superior communication skills, both internal and client-facing.
• Has strong relationship management, organizational and project management skills.
• Has a strong interest in consumer experience, and online and offline advertising and activations
• Online consumer community management - managing participants and getting projects up and running).
• Ability to arrive at a research design - doing groundwork, developing the questionnaire/discussion guide
• Qualitative moderation of panels (If and when needed)
• Statistical analysis and reporting (includes analysis of feedback/data, authoring a PowerPoint report, and web debrief).
• Digital newsletter based on reports to keep stakeholders engaged.
• Helps the client teams to design surveys
• Manage and update client databases
• Knowledge of data analytics and free statistical software/packages like R or/and
Python delivering at least a T-test (correlation, regression, and clustering are a plus)

REQUIRED EXPERIENCE
• 1-3 years with a Market Research agency firm, agency, or equivalent preferably with FMCG brands
• Excellent written and communication skills (English)
• Knowledge of statistical software/tools like SPSS, MiniTab (Python, PowerBI Is a plus)
• Digital savvy with excellent Excel skills

Qualification: Any Graduate in Marketing or relevant field

Keyskills:   Market research, qualitative, quantitative

Please note - due to the number of applications we receive, we will only be able to respond to successful candidates.