PPC Manager


Andheri, Mumbai |   600000 - 1000000 P.A.

2+ years


Job Description:   

Key Functional Areas of Responsibility
• Manage, review, and perform daily account responsibilities associated with Facebook, Instagram,
Google Ads and other search engine and social media platforms for a variety of clients.
• Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps,
impression share, quality score and other important account metrics.
• Manage the creation of large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Manage Display network placement lists on Google Ads and through other contextual advertising
platforms.
• Provide recommendations and execute strategies for keyword and audience opportunities, campaign
structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Provide oversight and manage new paid search and social media campaigns, ad groups, and accounts
and aid in the creation of paid search marketing initiatives.
• Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major
metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key
areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Provide oversight and work closely with the other team members to meet client goals.
Professional Skills & Qualifications
• No less than 2 years experience in Facebook/Instagram Ad Manager, Search Engine Marketing (SEM)
and Paid Search (PPC).
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as
internal reporting tools.
• Experience working with popular PPC ad platforms
• Proficiency in managing moderate to large scale PPC accounts in a variety of different business
verticals.
Exp : 2-6 years


Qualification: Any Graduate

Keyskills:   PPC,social media, campigns

Please note - due to the number of applications we receive, we will only be able to respond to successful candidates.


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